Fiji Bitter launches Marist Sevens memorabilia beer

Fiji's leading alcoholic beverage manufacturer Paradise Beverages as released a special edition Marist 7s Fiji Bitter beer presented in a commemorative can.

Fiji's leading alcoholic beverage manufacturer Paradise Beverages has backed up its FJ$55,000 sponsorship of the 2018 Fiji Bitter Marist Sevens with the release of a special edition Marist 7s Fiji Bitter beer presented in a commemorative can.

The 2018 Fiji Bitter Marist 7s will be held at country’s national venue, ANZ Stadium in Suva, on March 23-24. “We have sponsored the Fiji Bitter Marist Sevens for the last 42 years, since it first began,” said the company’s Head of Sales & Corporate Affairs, Joe Rodan, who is also President of the Fiji Association of Sports & National Olympics Committee (FASANOC).

“We love our sevens tournaments. This special souvenir can honours our association with the Marist Rugby Club and our long-standing commitment to rugby in general.

“Over the past four decades, our support has helped the event contribute to the development of Rugby Sevens in Fiji, most recently winning the country its first ever Olympic Gold medal,” said Mr Rodan, who was able to witness the team’s success, having attended the 2016 event in Rio as part of his official duties.

“It is the first time we’ve created a rugby-specific commemorative beer and we’re honoured to be able to do it for this significant and long-standing event in the Fiji sporting calendar.”

The creation of the 6% ABV beer and souvenir can, is further recognition of the company’s commitment to innovation. Last August it launched the country’s first ever cane spirit-based RTD Joskes Brew. In November, to celebrate its sixtieth birthday, it released a special limited edition 6% ABV commemorative anniversary brew, presented in a 440ml memorabilia can.

On sale now, the cans are expected to achieve strong distribution in both on and off premise.