Paradise Beverages signs up for Fiji's biggest charity run

Fiji's leading beverage company Paradise Beverages has signed up as the major sponsor of the Global InterHash 2018 Red Dress Charity run, to take place in Nadi from 24 to 27 May.

Fiji's leading beverage company Paradise Beverages has signed up as the major sponsor of the Global InterHash 2018 Red Dress Charity run, to take place in Nadi from 24 to 27 May.

It is the first time Fiji has won the right to host this global biennial event, now in its twenty first year, beating off stiff competition from Malaysia and Indonesia. The Fiji InterHash 2018 event is being run by local chapter, The Nadi Hash, and it’s expected to attract several thousand running enthusiasts from all corners of the world.

The official signing will take place at 3.30pm today at the Lautoka Club in Fiji, and will be attended by Nadi Hash Chairman Dr Ram Raju and Mike Spencer, General Manager of Paradise Beverages.

Speaking on behalf of Paradise Beverages, the company’s Head of Marketing and New Product Development Rowena Taito said, “As the power behind Fiji’s favourite beverages, we’re very proud of our local heritage and passionate about making a positive contribution to our community.

“For us, InterHash is a perfect combination of our passion for sociability and wellbeing and our commitment to making a difference to our local community. All the money raised from the 2018 event will go towards upgrading facilities at the Nadi Hospital.”

The partnership will see Paradise Beverages provide around FJ$25,000 of event sponsorship for the Red Dress Charity Run, which takes place on Thursday 24 May at the Lautoka Club. Nadi Hash is supported by the Fijian Government, the Ministry of Industry and Trade and Tourism Fiji.

“We’re thrilled to be involved and our General Manager Mike Spencer has already registered for the race. I’m sure a few of our 350-plus Fiji-based employees will be lacing up to join him!” she finished.

The World InterHash has taken place every even-numbered year since 1978. The event is the peak event for international running club Hash House Harriers, an international group of non-competitive running social clubs, from around the world to meet, run and socialise. An event organized by a club is known as a hash, with participants calling themselves hashers.

The world’s first InterHash took place in Hong Kong in 1978 with an attendance of over 800 hashers. The last InterHash was in Bali in 2016 and it attracted over 5,500 hashers.

Nadi Hash House Harriers (NHHH) has been actively bidding for the InterHash to be hosted in Fiji for the past decade, with the campaign led by Dr Ram Raju, the grandmaster of NHHH. The country’s appointment was announced at the Bali InterHash event in 2016, with the country’s Minister of Industry, Trade and Tourism, Hon Faiyaz Koya present to bolster our bid.

Nadi was chosen as the event hub for its capacity to accommodate the large influx of international visitors the event attracts. And as the west has the ideal climate to assist in the runs, and it is anticipated that 2,000 hashers will come to Fiji from more than 100 different countries.