We make a unique, sustained, and valued collective impact on the communities in which we operate. Our contribution in Fiji and Samoa delivers outcomes in partnership with local communities to ensure they are relevant to local development needs and circumstances. We are committed to contributing at least the equivalent of one per cent of EBIT to community investment programs and tracking the impact of this investment annually and over time.
In 2018, we exceeded this commitment, providing FJ$480,000 (equivalent to 3.7 per cent of EBIT) in local community support, helping over 60 groups including local sports organisations, schools, aged care and services for the homeless and those in need.
Grassroots sport plays a fundamental role in village life in every Fijian community, delivering important social, health and economic benefits. Paradise Beverages has been supporting rugby at all levels, from professional to community, for over 40 years. Grassroots support is a key pillar of its community strategy. Each year we sponsor community sports events and tournaments across Fiji, providing funding and prize money that goes directly back to the local communities to fund new or renovated village facilities and services, and help local families grow food and buy crucial supplies. At a grassroots level, in 2018 Paradise Beverages provided $110,000 in direct financial and in-kind support to eight local communities, benefitting over 100,000 villagers right across the country.
In 2018, our support of community programs included providing the Samabula Old People’s Home with daily product supplies benefiting 60 residents; supporting Suva’s homeless with product donations and volunteering; helping the National Fire Authority hold a fire safety awareness event attended by 40 children in Suva, supporting the Ministry of Health’s free medical checks to raise awareness of non-communicable diseases in Lautoka, and funding of the Tikaram Park Children’s Christmas Party.
Paradise Beverages has supported the work of the Mamanuca Environment Society (MES) in protecting sea turtles since 2006, providing ongoing financial support, participating in education programs and helping promote awareness, including by endorsing the charity on its packaging and in point of sale material. In 2018 we helped the organisation work with numerous local resorts, businesses, communities and schools to actively engage thousands of locals and tourists in education and active volunteering programs.